Over the last few months, I’ve been working on the release strategy for 2012 Time for Change, our documentary, with director Joao Amorim, producer Giancarlo Canavesio and the staff at Mangusta Films. This has been a great learning process for us, and it is still underway. The transformation of media that began with the launch of ‘Web2.0’ a number of years ago has continued, and is accelerating. At the same time, the old mechanisms for distributing and marketing independent films have broken down. The model of a new independent film debuting at a festival like Sundance or Toronto, then getting a decent deal with a distribution company that takes the film off the filmmakers’ hands and brings them success and some financial reward has become a distant fantasy. Nowadays, very few films get such deals, and even when they do, the movies rarely pay back their investors, reward the creators, or make much of an impact in the mainstream.